Beautiful, effective documents and publications are usually designed by someone who understands visual art, and the power of typesetting. Visual communication is more powerful than ever. To stand out and arrest attention, your message needs to be clear, eye-catching, and reflective of your professional brand. Marketing as the foundation of document creation Back in the [...]
You have your manuscript in hand, having lovingly crafted it, polished it and dedicated untold hours to finishing it. But as anyone who’s ever written and published a book knows, writing itself is only half the battle – getting published is the step that can be hardest to accomplish. Let’s give you a head start, [...]
How long have you been working on that manuscript now? Months? Years? Of course, you’ve been busy with work, family, and social commitments – you haven’t had a spare hour to devote to your masterpiece-in-the-making. But all that’s changed. To fight the spread of Coronavirus (COVID-19), governments across the globe are enforcing social distancing guidelines. [...]
The typesetting process is complex and varied. Typesetters must contend with a whole host of different elements: typeface, type size, hyphenation, justification, white space, illustrations, margins, and more. Leading, kerning, and tracking are three lesser-known elements that play a significant role in the overall look of the finished product. In this article, we’ll explain what [...]
You’ve been working on your manuscript for months, and it’s just about ready for publication. You hand it to your friend or partner to check over, and they spot several typos. How can that be possible when you’ve read it what feels like a hundred times? At some point, we get too close to our [...]
We all know just how beneficial reading is to our minds and bodies. It’s no wonder learning how to read more books is at the top of many people’s New Year’s resolutions list. Even if you’ve landed here in June, there is no time like the present to make space for more reading time. We’ve [...]
For those out-of-the-know, typesetting can seem like a pretty elusive undertaking. We know that the books, magazines, and corporate documents we read every day have been typeset somewhere along the line, but what exactly that involved, we’re not so sure. The truth is, typesetting is a measured task that requires plenty of planning and forethought [...]
In today’s digital world, written communication is instant and informal. Whether via text or email, poor grammar has never been more acceptable. We all use slang, abbreviations, and even emojis to communicate our message, in both our personal and work lives. The question, then, is this: is grammar important? Or, is it an out-dated system [...]
Fonts convey various moods. Some appear more professional and conservative. Others evoke a sense of playfulness. When it comes time to typeset your publication – whether that be a printed novel, self-published eBook, or corporate document – selecting the correct typeface is critical. Choose the wrong one, and you could distract, confuse, or mislead your [...]
Reading plays a significant role in our lives. It’s how we learn, express ourselves, and communicate with others. We’ve accumulated over 15 surprising statistics about reading and books, what our habits are, our reading preferences, and how our before-bed reading session could be extending our lifespan. Let’s get started. Australian reading habits According to [...]
